Posted by - 18 October 2009 - No comments

Now you see it, now you don't

It's gone pop-up crazy in London with temporary shops, bars, restaurants and galleries all over the the place, for anything from a couple of days to a few months, before shutting up shop. 
Monkey Shoulder Tree House at the Truman Brewery

In the last twelve months, there's been the ultra cool Flash at the Royal Academy - the second pop-up extravagnaza from the team behind Bistrotheque, which married both style and dining.  The imaginative and fun Monkey Shoulder Tree House at the Truman Brewery  and Prada's pretentious and naff Congolese bar and restaurant, the Double Club in Angel, arts cafe the Doodle Bar and the bemusing Frank's Cafe & Campari Bar located at the top of a multi-storey car park in Peckham.

While London department store Selfridges has embraced the blink and you'll miss-it-trend big time, by playing host to not one, but two pop-up ventures: punk-inspired ice-cream parlourthe Icecreamist; and legendary chef Pierre Koffman's roof top restaurant.
It seems like everyone is getting on the pop-up band wagon.  I certaintly can't get enough of the temporary retail outlets.  I just hope that the mainstream brands getting in on the action embrace the original spirit of these temporary manifestations rather than viewing them purely as marketing tools.

If you're yet to experience a pop-up, the city is currently brimming with temporary ventures.  In Soho you'll find Wish You Were Here where until the end of October 30 stores from the Lower Eastside in New York have decamped to Carnaby Street for a retail exchange.  And after you've shopped, you can fill your stomach and do your bit for charity and dine at Quintessentially Soho at the House of St Barnabas.

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